For the seventh year the Nevada County Department of Social Services (DSS) has partnered with 211 Connecting Point to bring a Market Match Program to local Nevada County farmers’ markets. This year the Market Match Program will be offered at three farmers’ markets, including a new location: Tuesdays at the Grass Valley Pine Creek Shopping Center near Raley’s (8:00 am – 1:00 pm), Saturdays in at the McKnight Crossing (in front of Kmart; 8:00am -1:00 pm) and Saturdays at the Nevada City Farmer’s Market in Union Alley in downtown Nevada City (8:30 am – 1:00 pm).
The goal of this program is to encourage CalFresh recipients to utilize their CalFresh benefits at our local farmers’ markets to obtain seasonal fresh fruits and vegetables. To do this, the Market Match Program provides token matching incentives to purchase additional produce, in addition to the amount customers spend with their own EBT dollars.
In 2019 CalFresh customers were able to match over $13,500 of funds. This in turned helped the local economy by bringing an additional $27,000 to our local farmers. Due to this success the program will continue with the same incentives as the previous years. When CalFresh recipients come to Market booth at any of the three eligible farmers’ markets and show their EBT card and photo ID, their EBT tokens will be matched up to $10 at each and every market for the entire season while funding remains.
211 Connecting Point’s successful collaboration with Nevada County DSS over the past seven years with this program has continued to increase the amount of EBT dollars being spent in our community at our local farmers markets
Contact Nevada County DSS today to find out more about the CalFresh program, or apply online. You can also call us at (530) 265-1340 in Nevada City, or (530) 582-7803 in Truckee, with any questions regarding the CalFresh program.